This video has an amazing back story.
In the summer of 2011, Tus , Simahlak and myself packed up my Subaru and Tus's Honda and drove for like 40 minutes north to this abandoned location which Tus had had found and scouted days before.
We arrived there, barely made it in since the terrain was pretty steep, set up and started shooting.
All kinda was going according to plan, however I was getting a feeling of not pushing the guys enough to give me what I needed to give justice to the song and the before-mentioned video. I was not feeling it basically.
We did maybe 2 or 3 shots and I get a phone call from home.. Some little drama was unfolding with our house renovation which was happening at the time , so basically it required of me to go back to the city and deal with it.
Tus, Sim and myself included were totally not feeling this change of plans, but it just could not wait.
They decided to stay on location and wait for my return. Mind you , this is Montreal summer, + 35 in the sun, nasty humid day.
It took me something around 4 to 5 hours to return back to the location.
When I arrive I see Tus and Sim all tanned up, thirsty, semi pissed and exhausted.
I brought water and candy ‘cause I had a feeling it might cheer them up.
Tus pretty much grew a beard, Sim was burning red and they both looked like they just had walked through the Sahara desert.
We started shooting again…
I instantly saw the determination and aggressiveness we were missing in the morning.
It is as if I left from polite boys and returned to savage men :)
Their body language changed, and the whole thing just became real..
Tus became the performer, Sim was the fucking producer. It was HAPPENING!
While on set that afternoon they really did not realize what was the emotion they were conveying. Not until they saw the edit. The music, the spits and the visuals just made sense and had a purpose.
In my experience 1 or 2 out of the 3 usually do not.